YouTube is a platform that is accessible by all. Everyone including businesses can use the platform to promote their business brands and products. According to bgr.com, YouTube is the third most visited website in the world so it should be of no surprise that it can help different businesses in a lot of ways.
Here is why it is a really worthy platform to serve your business needs better.
YouTube is Extremely Popular
Every minute 300 hours of video gets uploaded to YouTube, making media run through this video platform quickly. So how does a business stay relevant with the estimated 1.3 million YouTube users who watch 5 billion videos on YouTube every day?
The answer is through advertising using YouTube. YouTube can help you filter ads to viewers instead of business owners having to try to maintain visibility through owning their own channel.
Though 9% of the businesses in the U.S think that it’s beneficial to use YouTube to promote their business, it may not be realistic to most people because business owners don’t have a lot of time to spare.
An interesting thing to note is that YouTube has a variety of users. 80% of their viewers are located outside of the U.S. This gives business owners the ability to promote outside of their comfort zone.
If you are looking for global exposure that’s different from advertising, YouTube may be the answer. YouTube represents 95% of the internet population through 76 different languages. As many digital marketing webmasters say, there’s something for everyone on YouTube.
Advertising on YouTube
YouTube is a successful advertising medium. It generates 6% of ad revenues for Google. Your competitors have caught onto the trend just like the Uniqks team has. This year alone, YouTube advertising has increased by 40% with a whopping 60% increase for YouTube’s top 100 advertisers.
It isn’t just a community for advertisers either. YouTube has given channel owners the ability to use YouTube to generate enough income to turn their channels into full-time jobs and not just hobbies. This makes advertising ads for businesses an attractive option for users who are looking for ways to monetize their videos.
How YouTube advertising works
Now the main question is how does YouTube advertising work? Advertising can be done through banner or video ads that viewers can interact with. Banner ads are highly effective in increasing your brand awareness and appear at the bottom of selected videos or in a user’s search results.
Do be mindful that videos appear like visually stimulating commercials that a YouTube viewer has the option of skipping after 5 seconds.
If you can bring the shock and awe in the first 5 seconds, you’re good as gold. This is also attractive because being able to skip increases the likelihood that you won’t create negative interactions with your business brands through your ads.
It also allows people who are interested in what you’re marketing to go ahead and continue watching. Again keep in mind that the users option for users to close your ad is available to them. This isn’t a bad thing. Once your video is made, it is imperative for you to market it to your target audience.
Advertising is flexible with YouTube. You have the option to select your ads to play on videos that you feel are relevant to your business. Pick video topics that are relevant to your business and market to the appropriate target market to increase sales. If not this then have your ads matched with keywords.