Google is continuously altering its search engine ranking algorithms, making the digital marketing industry a business that constantly changes. In summer 2015, Google included mobile friendliness as a factor in its search engine algorithm. A factor, which significantly affects the ranking of a given website.
Marketers define a mobile-friendly site as a site, which presents content easily on a phone, making it viewable and readable without a high zoom and is also easy to navigate. You may have a website but unless it gets indexed by Google, the chances of it appearing at the top of a search engine are slim.
The same applies to the mobility factor, Google has to recognize your site as a mobile-friendly site in order to bump you up the rankings. There are certain steps that should be taken to make your site mobile friendly and to implement mobile SEO.
It is imperative to have a design for your site. Google recommends having a responsive platform. It is the easiest to employ, has no SEO risks and works with other methods. You can also upgrade your website code to make your site phone friendly.
The most debated format though has to be the option of having separate pages for phones and computers. You have two separate URLs, one for each. People like this method because it separates the two platforms and treats them individually. However, the problem here is that it requires a lot more work. For starters, Google may not recognize the two as separate pages.
In each URL, you have to leave an instruction to make sure Google knows which is which. On top of that, you now have the hassle of managing two sites. Despite this, it is still considered a popular option.
If you do not want the option of having separate sites, you may want to try dynamic serving. It is having one site but data representation varies from computers to handheld devices. Google cannot detect these changes; you have to notify Google with a different HTTP header.
After you have picked out a template, the next step is to notify Google of your site. Your mobile SEO campaign is pointless unless Googlebot understands what it is crawling on. Google has to understand your website configuration, otherwise, it will not credit you for having a mobile-friendly site.
You have to mention it in your web coding. If you are using separate URLs, you have to mention it in the URL and need a different HTTP header for the dynamic serving format. This is what makes the responsive design so popular and you do not need any additional hints or coding for Google. Google can identify responsive templates as mobile sites without any additional information.
Digital marketing companies agree that the website speed is vital for any SEO campaign and is even more essential for mobile SEO. Mobile networks are typically not as fast or reliable as a home or office router, which is why your mobile website has to be as fast as possible for handheld devices.
The mobile SEO tool at the top of the page will notify you if you have issues with speed to help you rectify the problem, through the page speed section. To compensate for the slower connection try to use information bars and banners, instead of pop-ups or mobile interstitials.
They can cause indexing issues and disrupt users. The same can be said about mobile redirects. Like pop-ups, the mobile redirect can be very slow and a lot of times they may not even be needed. Try to condense the content while still making it presentable.