Whether you are looking for a new recipe or a better deal on any given day, millions of people use search engines like Google to find their answers. The reason for that is because search engines have become an important tool where every kind of information is readily available.
Because of this many businesses have also maintained a digital presence with their respective websites, which can be found on these search engines. But it is paramount for different business websites to be listed at the top of Google search in order to attract potential customers.
There are SEO companies from Mississauga to Scarborough offering their services to businesses but you can take simple steps to make sure that your business’s website pops up as a solution to your target audience’s needs.
Submit your site to Google or Bing: Search engines scour the net collecting information to index websites. However, most users never go past the first page of a search. To be on the top of the list submit your site to Google or Bing.
You can also re-submit your site every time you make an update. Making frequent alterations to your website gives you a higher activity rank, pushing you closer to the peak. An SEO company expert will know exactly how to make frequent updates without penalizing your Google ranking.
Keywords: Keywords and phrases act as the outline for your website’s content. The keywords you choose determine whether your target audience will be able to find you on the web.
If you want to be area specific you can use Google’s keyword planner. It is a useful tool that will highlight what people in your area search for. You can then use it to integrate specific phrases into your SEO settings, titles and text, making your site much easier to find.
Make sure not to overuse them because search engines will penalize you for it and it is considered an exploitative practice. Apart from this remember to include keywords early in your content because search engines prioritize websites where key phrases appear early in the text.
Social Media: It is the age of social media, so make sure you link your website to Facebook and LinkedIn. Share posts and links to your site on social media to increase your brand’s online presence. Search crawlers will always click links of interest on social media.
Content: All the previous steps on the list will not get you very far unless you have high-quality information on your site. It is not about quantity but quality. Make sure that you have material on your website that is informative to your target clientele.
Secondly, make sure that this information is easy to navigate. Make sure that there are simple links to every page on your site and internal search mechanism is set up so visitors can find exactly what they are looking for.
A great site will be more engaging to people who are looking for your type of content, resulting in repeat visitors and other sites being linked to yours.
Interlinking: This is a direct effect of having valuable content. Once you have valuable content, other sites will want to link to you. Encourage this and form along the online chain. The chances are if these linked websites move higher up the search engine it will pull you up through the chain due to a higher volume of visits.
Try to form a strong community because it will be easier to find you through related websites.
Meta Tags: Now, lifting the definition straight off of Wikipedia, ‘ Meta Tags are snippets of text that describe a page’s content, the meta tags do not appear on the page itself but only in the page’s code. They are little content descriptors that tell search engines what a web page is about’.
Add meta tags and meta descriptions to your site. They will give a bit of information about the website to people who have just come across you on a search engine.So make sure to give this one a bit of thought.
In conclusion, if you are intimidated at the thought of visiting a professional SEO company, know that there are simple tricks of the trade that you can incorporate yourself, to stay at the front of the pack.
However, Google’s algorithm is constantly changing which means the tricks you know now may need to be tweaked and only a reputable webmaster will be able to identify and adjust to Google’s needs.
If you do decide to continue developing your website on your own, just ensure you are constantly remaining updated any algorithm changes.