As a business, it is extremely important to know what keywords you are entering into major search engines. Choosing a good keyword could help you get the best article or webpage for your search just like choosing a broad keyword could get you something that you were not looking for at all.
According to Webster’s dictionary, a keyword is a word or concept of great significance or a word that acts as the key to a cipher or code. It could also be an informative word used in information retrieval system to indicate the content of the document.
In simple terms that just means it’s the key to a world of possibilities. Keywords are words or phrases that an Internet user, like yourself types into a search box of a search engine like Google, Yahoo or Bing to find a website or article that matches what you are looking for.
Our digital marketing experts have noticed that there are keywords that are typed in thousands of times a day while others are barely typed in at all. In order for us to ensure your keywords are strong, we must analyze, compare and conduct proper research.
During the process of choosing a keyword for your website, we put some time and thought into researching keywords that your potential clients are typing in. We use many tools online that assist us with the process of choosing a keyword/(s) for your website.
For instance, there are tools like “Google Keyword Research Tool,” owned by Google and “Word Tracker” that have helped many successful webmasters start the process of researching keywords that would be relevant to your business.
These tools can prove to be extremely useful for getting insights about how many users are searching for specific keywords and how much competition there is within that keyword for you and your business online.
Tools like these can also give you a realistic sense of what kinds of keywords you should be using on your website and how effective they will be when you are trying to market your site online. An email marketing campaign can also help you to measure traffic.
Once we have searched keywords to use for your business, we then come up with a simple action plan for using those keywords on your site. Our experts create pages on your website that are relevant to those keywords and contain relevant information on what a user or searcher might be looking for.
Our professionals always stress the fact that keyword placement is sometimes more important than actual keywords. Google will completely ignore your keywords if they are not placed properly throughout the text. Here are some tips regarding keyword placement:
- Do not place your keywords close together. They must be spread out accordingly. If your article is 400 words and you have 2 keywords, try to insert 1 keyword per 200 words. Placing your keywords close together is called “keyword spamming” for which Google would penalize you.
- Place your keywords in the title of a blog.
- Feel free to bold or underline your keywords. This is not a requirement, however it will cause Google to focus on that specific term, which will give it an idea of what your content is about.
Call one of our team members today for more important information or to book your free keyword consultation.