Digital marketing is the marketing of products or any service using digital channels to reach a specific group of consumers. When it comes to online presence, its practices tend to focus on the importance of SEO.
One of the most important on-page SEO factors is the anchor text. An anchor text tells search engines the nature of the page to which it links and the page on which it appears. Search engines will crawl through your page and will index your anchor text along with analyzing the content of the source page, keywords, and title tags to determine its content.
This process helps or hinders your page’s ranking on search engines such as Google and Bing. When it comes to digital marketing, you want to ensure you have done everything you can to fully optimize your page for high page ranking and this includes using anchor text to your advantage. Here are some additional tips worth noting.
Use Useful Keywords In Your Anchor Text
When deciding on an anchor text, avoid phrases like “click here.” This does nothing to help your page rank in search engine results and is less than informative for your readers. Using useful keywords is one of the best approaches because you can inform your website visitors as well as do more to help your page rank.
Be Sure To Use A Variety of Keywords
When it comes to determining which keyword to use for your anchor text, be sure to use a variety of relevant keywords. But be careful not to overuse any particular one. Some SEO guides will advise that thirty percent of anchor text devoted to specific keywords is appropriate while some recommend around ten percent. If you require more internal links, use more keywords.
Consider Using Image Anchors
Every so often, consider using an image in place of a text-based link. This can help add visual appeal to your page and will help diversify your SEO campaign. If you choose to do this, keep in mind that most search engines use the “alt” tag in place of text. Be sure to fill out this important piece of information with the same text you would normally use for your text-based tag.
Use Quality Anchor Text In All Linking, Both Inbound And Outbound
Both inbound and outbound links are analyzed by search engine bots for relevancy when your page is indexed for search ranking. When it comes to inbound links, be sure to use targeted keywords that are relevant to the information at hand and spread these equally throughout your site.
You do not want to have eight pages link to your “about us” page, but then have nothing link to your “contact” page. As far as outbound linking is concerned, be sure that the link has some relevance to the content of your anchor text and that you are linking to a relevant and authoritative site.
Learn How To Utilize Partial Match Anchor Text
One of the most widely recommended anchor text practices is partial match anchor text. This relies on the use of a simple key phrase, such as “used bookstore” as the anchor text, but includes other information around the text so search engine spiders can ascertain other important information about your used book store, such as a location.
Avoid Heavy Use of Exact Match Anchor Text
Exact match anchor text tends to comprise of your keyword and your geographical location. While this can be incredibly beneficial, overuse of this SEO strategy can be interpreted by search engine bots as “unnatural link building” and your website may be penalized for it. Only use exact match anchor text where it is absolutely essential.
Don’t Overuse Optimized Anchor Text
Some time back, Google caught many website owners using anchor text as a way to help get their pages to achieve high ranking in search engine results. This resulted in an update that limited the crawling of anchor text. Now, you only need to have a few links containing optimized anchor text in order to rank otherwise too many could mark your page as spam or penalize you in search engine results.
Analyze Your Anchor Text Usage
Don’t trust yourself to use anchor text perfect each and every time. It’s a good idea to install software or turn to other SEO tools in order to analyze and monitor your links.
One key way to make your website relevant to search engine bots is to start and regularly update a blog. Google and Bing love constantly refreshed information and the best way to have this done is through blogging.
Nearly every industry can benefit from a well-run blog, and blogging gives you additional opportunities to use a wide variety of anchor text approaches, both with respect to inbound and outbound links.
Learning about anchor text and the important role it plays in your overall on-page SEO approach can help you achieve higher page ranking. It can also provide a lot of information to your consumers and let them know how they can learn more about interesting or relevant topics.
Be sure not to overuse your keywords in anchor text or to overuse anchor text itself. Your number one goal when it comes to any type of website development is to ensure that it is attractive and informative to your readers; search engine optimization should naturally flow from that goal.