Every digital marketing company will advise their clients to invest in Google AdWords because not only does it make a lot of fiscal sense, Google is also the number one search engine in the world.
However, digital marketing companies should also advise their clients to invest in Bing’s Pay Per Click advertising. There are numerous benefits of doing that and with the same ability to set your own budget based off of your comfort level, there is really no reason why this marketing opportunity should be avoided. Bing is growing in popularity and is an area of the market that companies should not avoid.
Why Pay Both Bing And Google
Google’s success as the search engine of choice is undeniable but there are wide stretches of the market that rely on Bing. To only focus on one is to completely ignore users of the other. Since few companies see Bing as the viable alternative that it is, there is far fewer competition for your pay per click campaign on Bing than Google, making your advertising budget stretch much further.
You will be able to target those audiences who prefer Bing to Google and audiences who may not stumble across your website any other way. The cost per ad is also significantly lower, making it easier and more cost-effective to run multiple ad campaigns.
Better Demographic Targeting
Google does not have the ability to target by age or gender, meaning your AdWords campaign may reach an audience who are disinterested in your products. However, your initial market research on these key areas of your demographic will not go to waste with Bing.
You can easily target users between certain ages or of a particular gender, which will help your advertising dollars go further and will help you target your audience in a much more specific way.
Multiple Platforms And Non-Traditional Search Engines
According to Los Angeles Times, Bing and Yahoo joined forces, which gave people who use Bing’s Pay Per Click advertising service that much more of the market. In addition to this, Facebook also uses Bing to bring back search results when they cannot be located on the social media platform.
Facebook currently boasts nearly one billion searches per day, giving companies who use Bing’s Pay Per Click advertising that much more of a market advantage.
Bing Offers More Characters
Google places a 25-character limit on all ad titles whereas Bing offers users up to 40. This may not seem like a huge difference, but keep in mind that a lot of information can fit into 15 additional characters.
Additional keywords or other information about your company may provide users with extra incentive to visit your website further helping your ad’s success rate even more.
Import Your Google Ads
One of the key benefits advertising on both platforms provides is the ease with which you can import your Google ads to Bing. This gives you pre-existing material to work with, cutting down on the amount of time needed to prepare well-crafted ad campaigns.
Uniqks Has Bing Experts On Staff
Uniqks has Bing experts on staff who are familiar with Bing as a search engine in general, and with Bing’s Pay Per Click advertising service in particular. They can work with you to determine which keywords will result in the highest click-through rate, and will develop ads that can reach your target audience.
