Many SEO webmasters know the in and out of web optimization for Google but they may not be as experienced with Bing, or even know how to use its imperative tools. While Google is recognized as the number one search engine among internet users, paying attention only to optimization for Google can be incredibly detrimental to your company.
A good digital marketing team will ensure that your website is optimized for Bing as well and will help you develop strategies to ensure your website ranks well. Here is why your website should be optimized for Bing.
Bing Is Growing In Popularity
Recent studies have indicated that Bing receives nearly twenty percent of all web searches across the United States. Ever since Bing partnered with Yahoo to power their search engine, the number has grown to nearly thirty percent.
This is a fairly large number when you think about it because after all, you wouldn’t want to ignore thirty percent of your potential consumers. The number has nearly doubled since 2009 and is only going up.
This makes Bing a competitive force when it comes to search engines and means that optimizing for Bing can be a very valuable key to your company’s success.
Non-Traditional Searches Rely On Bing
If you have ever searched for something on Facebook and were not able to find it, chances are you were redirected to alternate search results. These alternate search results were brought to you by Bing.
Facebook is the number one social media network in use today, which makes Bing optimization a very powerful weapon in your marketing arsenal.
Bing Optimizes Differently Than Google
Bing relies on similar but different algorithms than Google, which means that optimizing for one does not necessarily help you get first-page ranking with the other. While Google is constantly updating their algorithms, Bing tends to stay consistent.
This helps you to stay ahead with Bing while you work on your Google optimization to keep up with their changes. Bing also uses different information than Google to determine where your website should rank. This includes social media presence and existing consumer interaction.
Search Results From Bing Are Often More Official
One reason many users turn to Bing for their search results is the way it favors results from more official domains such as .edu and .gov. While Google is likely to return commercially popular or newer websites on its first page, Bing will return those with factual information relevant to the user’s search query. This makes it an attractive search engine to those who are searching for factually relevant information rather than popular or new.
Bing Indexes Flash Media
If your website relies on or utilizes a lot of Flash media, optimizing it for Bing is a fantastic way to achieve first-page ranking. Flash media indexing is one area where Google is lagging behind and hasn’t quite caught up to the way Bing is able to process that information.
Bing even offers extra ranking credit to those websites that use Flash, whereas Google doesn’t seem to do anything with that information.
Bing favors Small, Local Businesses
Google’s search results will often favor larger businesses, pushing local companies to the bottom of the page. If your business is local, it’s a great idea to optimize for Bing to ensure top ranking.
There is a huge push in today’s society to use local businesses over bigger alternatives, making Bing optimization essential for small business’ success.
Uniqks Knows Bing
Unlike other digital marketing companies, Uniqks has Bing experts on staff that are aware of the benefits of optimizing for Bing and can help your website achieve ranking on both Bing and Google.